Manage Your Dermatology Practice: Attracting New Dermatology Patients

Summary for practice owners

This Cutis Journal talk focuses on attracting new patients when opening a dermatology practice in a market with established competitors. The speaker begins by asking owners to decide what kind of practice they want to build, such as medical dermatology, cosmetic services, or a mix. He notes that practices can change direction over time as the owner's interests develop. The first growth channel he emphasizes is patient referral, supported by a positive experience and a provider patients feel comfortable recommending. He also points to a useful website with original content and a social media presence, since prospective patients may research a clinician online even after receiving a referral. These channels help explain what the practice does and what patients can expect. The talk gives particular attention to relationships with referring clinicians. The speaker recommends asking new patients who directed them to the practice, then sending a summary of the visit to the patient's primary clinician when appropriate. He describes contacting referring providers directly to coordinate care and keeping business cards available for their offices. This kind of follow-through can make a new dermatology practice easier for colleagues to work with. The final topic is online feedback. The speaker recommends inviting patients with a positive experience to share honest feedback, including comments about wait times, front-desk interactions, and the office environment. He frames surveys as a way to learn what can be improved. Owners can take from the talk a practical set of growth routines: define the service mix, earn patient referrals through good care and communication, maintain a clear online presence, build professional referral ties, and use feedback to refine the patient experience. The advice is grounded in the speaker's practice experience and emphasizes consistent relationship-building over a single promotional tactic.

Owner takeaways

• 1:02 Choose a target service mix before deciding how to promote a new practice.
• 2:05 A useful website gives prospective patients original material about the practice, its services, and what to expect when they call.
• 2:36 Support patient referrals by delivering a consistent experience worth recommending.
• 3:07 Close the loop with referring clinicians through visit summaries and direct communication.
• 4:09 Invite honest feedback on the full office experience, including access and front-desk interactions.

Why it made the list

The Cutis Journal talk covers referrals, online presence, and patient feedback. It has 337 views and 1 like.

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This video is published by Cutis Journal on YouTube. Dermatologists.com is not affiliated with the creator, and inclusion is not an endorsement by either party. Watch it on YouTube.